Maha Alkhalawi
Brand Strategy | Innovation | Service Design
An experienced multi-disciplinarian with over ten years in the creative industries, Maha has a passion for branding and service design and a weak-spot for Startups. She is a brand builder and an entrepreneur, a logical creative, a lover of curiosity. This has all lead her to the industry she is in today: Corporate Innovation.
She likes to look at the big picture and find the points where different design disciplines converge. To Maha, the end goal is creative and efficient problem solving, then designing beautiful results that work.
Experience
Assistant Director, Innovation & Business Design
EY
Designing, building and fostering the Innovation mindset and culture within EY. Designed the Innovation Pipeline and its data visualization. Designed and facilitated design thinking workshops across the organization for audiences as large as 100 people.
Manager, Service Design
EY-Seren
Consulting on brand strategy and service design for various private and government entities. Managing teams and work-streams around designing citizen-centric user experiences built on life moments. Leading the brand strategy & comms stream as part of a 3 month accelerator program.
Founder & Creative Director
Hala W Ghala
My brain-child and my childhood hobby. Designing and producing beautiful, witty Arabic greeting cards and gift products for the GCC market. Planning the business outline, goals, and development, maintaining social media, legal, financial, production, packaging, distribution, and delivery of greeting cards and display stands.